Rachel Hendrick
Brand Identity · Campaign Design · Social & Digital · Event Graphics · Print & Prepress · Production · Environmental Graphics · Apparel & Merchandise · Email · Photography · Short-Form Video · InDesign · Illustrator · Photoshop · ClickUp
MULTI-CHANNEL GRAPHIC DESIGNER
MARKETING, EVENTS, & DIGITAL CONTENT
Hello & welcome!
Additional Links
I'm a graphic designer with 13+ years of experience creating brand identities, print, digital, social, and event materials from initial concept through final production. My work includes twelve event brands for The Billy Graham Library, a 312-page illustrated book, and a disc golf brand whose growth contributed to a Team Prodigy sponsorship. I'm also a former PDGA-registered, PDGA #20249, competitor with years of continued involvement in the sport as a player, caddy, spectator, and fan.
Fine Art
LHBH Disc Golf
Contact
Mercy Creates
Brand identity work includes the logo, color palette, typography, and the templates that keep a brand consistent once it goes live. Some of these projects started with nothing—no logo, no audience, and no visual system. I designed each piece to work together and stay recognizable across social media, video, and print.
01
Brand Identity
LHBH Discgolf
IDENTITY & SOCIAL SYSTEM
Logo, palette, type, and a repeatable post framework that reflected both movement and nostalgia of the sport. Client wanted to have the Charlotte, NC, represented in some way, and that the color palette would be bold and bright enough to stand out amongst the other YouTube channel covers.
MERCH & PRINT
The brand extended to some print materials that have been wholesaled across the country—mixing both pride in the location (Charlotte, NC) and what makes the sport fun and enjoyable.
Through consistent creation and posting, client was able to attain a Team Prodigy sponsorship in 2025, recurring Chain Reactions spotlights, multiple viral videos, one reposted by JomezPro.
CONTENT GRAPHICS
Thumbnails, Reels, and Shorts overlays—cover graphics for video content that were consistent across multiple platforms and caught attention of the audience.
02
Event Signage
Twelve Event Identities, Concept to On-Site
Every event at The Billy Graham Library needs its own look while still fitting within the larger BGEA brand. I carry each identity from the first concept through digital promotion, print production, and the signage guests see when they walk into the building.
PROMOTIONAL GRAPHICS
Events were also promoted through The Billy Graham Library and BGEA social media channels. Twenty graphics were designed for each event specific and sized to accommodate Meta and Google advertising and BGEA ministry website promotions.
EVENT SIGNAGE
Each event at The Billy Graham Library has a specific branding, unique to the speaker, audience, or topic. Rack cards, welcome boards, directional signage, branded vinyl tent banners, and smaller print materials had to be consistent, communicate information clearly, and look attractive enough that a stranger would want to participate.
03
Print Design
Books & Journals
Print projects take careful planning, since mistakes can't be fixed once a file goes to press.
I handle everything from layout and cover design to paper selection, color correction, and working with printers so the finished product matches what was designed on screen.
Print projects take careful planning, since mistakes can't be fixed once a file goes to press. I handle everything from layout and cover design to paper selection, color correction, and working with printers so the finished product matches what was designed on screen.
THE PSALMS PROJECT® BOOK CONCEPT & DESIGN
The book is a printed record of 150 paintings created in 2018–2019. Each spread was different—some had journaling lines, ample white space, short blurbs, or just the verse that inspired the painting—so the reader could use the book as he or she wished. Cover, spreads, intro, and explanation pages were designed in InDesign.
Hit play for the intro video:
THE PSALMS PROJECT® FINISHED PRODUCT
Since 2019, the book was featured in several online articles and guides with Christian Life Daily, Woman's Day, The Pour Over, and the Charlotte Hornets.
It's inspired further art collections, a digital Bible study, and a 16-month calendar, “Bless This Year” which was sold in Barnes & Noble, Books-a-Million, Walmart, and CVS.
The journal is printed through an overseas manufacturer which allowed for more design flexibility—linen hardcover, gold embossing, tabbed dividers, and ribbon bookmarks were chosen to elevate the journal. These choices allow it to be marketed it as a ”keepsake“ item, one that could be passed to future generations.
THE PSALMS PRAYER JOURNAL DESIGN
Releasing in winter 2026, this journal is inspired by The Psalms Project® but more focused as a tool for journaling.
After collecting data and research from popular journals and planners, the spreads were created to purposefully help the user grow and develop a more consistent prayer life. Multiple layout were designed and paper was tested to prevent ink bleeds.
THE PSALMS PROJECT® FUNDING CAMPAIGN
The initial book printing was funded through Kickstarter over a period of 6 weeks with an ask of $2,000. Regular emails, social media posts, and a launch team helped advertise the campaign, and it finished with 53% over the goal.
Watch the ongoing BTS series on IG
04
Apparel &
Product Design
The Bluffton Bookshop, SutiSana, Mercy Creates
Apparel and product designs have to look good and sell well. I create each design with the final product in mind—garment colors, print methods, and placement—for businesses that want merchandise their customers will actually buy and wear.
MERCY CREATES:
My personal business, Mercy Creates, often uses artwork as the starting design, and creates apparel (crewnecks, scrunchies, and hats) inspired by the artwork.
The two collections below, ”New Creation,“ and ”Worth More,” were created in 2026 and printed through Printful. The jewelry designs were inspired by the painting and created in partnership with Amen Jewelry Design Co., a Charlotte-based business.
THE BLUFFTON BOOKSHOP:
Designed apparel and tote bags for a bookstore in Bluffton, SC. The idea was to keep it local, southern, and reader-focused. Colors and designs were created with both male and female purchasers in mind and showcase key elements that are unique and local to Bluffton, SC.
SUTISANA:
A global brand that provides dignified work to those who faced gender-based violence in Bolivia. These designs were created for both internal use (small bags as a gift for the Artisans) and external selling (the “Nard Clutch,” a laser-cut leather bag sold in their winter 2024 collection).
Additional apparel was created and printed through a third-party for internal use and client gifts.
05
Campaigns
Mercy Creates
Every Mercy Creates collection launch follows a campaign system so the messaging and imagery stay consistent. I create one concept and adapt it for email, the online store, social media, and Meta ads, so the collection looks and sounds the same wherever someone sees it.
This specific collection revolved around an older painting. It was scanned, cleaned up, and new elements were added to the artwork to ”commercialize” it. The painting then influenced other products to create a cohesive product line.
Hit play for the BTS video:
MERCY CREATES: New Creation
Each collection released in Mercy Creates goes through a templated system in order to stay on track and have consistent messaging and imagery. Workflow is logged through ClickUp and involves every touchpoint: website, social media, paid advertising, website, artwork creation, and product production.
Using this same campaign system, Mercy Creates has been able to maintain an average yearly revenue of $40,000 to an email list of 5,000 subscribers.
Below are examples of the collection as it was presented through email communication and the online store.
These are the social media posts and videos created to promote the collection:
These videos were created for Meta Advertising.